Asset Backed Credit Advisors is a newly formed company that needed branding to promote the business. The company wanted the logo to promote strength and diversification. After some exploration, we landed on this simple yet unique design. The logo incorporates a pillar icon to reference the basic components in a financial structure and also as a symbol of strength.
This branding includes a logo, color palette, sample business card, and pattern. As the company grows so will the branding applications.