The Nest Protect is a new kind of smoke detector keeping people safe in their homes without any obnoxious beeping. A transit, print and radio integrated campaign was created to inform homeowners of this unique product. My partner and I chose to compare old smoke detectors to the modern Nest Protect to show reason for an upgrade. Witty, humorous writing and cut paper style illustrations comparing the new to the old tie the campaign together.
For educational purposes only.