The Hershey Company updated all of their everyday packaging in 2018. They decided on a new packtype, along with updating existing bags. I had the privilege of overseeing this large project and got to work with a group of designers to update and implement across all packs and brands. The bags range in multiple sizes sizes and showcase the product in a clean and appetizing way and pop off shelf.
Client: The Hershey Company
Creative Director: Matt Kennedy / Art Director: Sydney Orwig